Anyone who's worked on food advertising is familiar with the "bite and smile." The kid actor in this spot went one better and gave us the "bite, smile, and vomit." We left that last part out of the final edit.
While you’re looking, this was some of C-K’s first work for Heinz after winning the business. The client demanded a competitive ad even though Heinz really had no competition. We tried to talk them out of it. They stood firm. So we made this. And they hated it. Not the best start to a relationship.
WORK GALLERY
