500 Clown is a proudly strange, action-based performance group that…well, rather than explaining them too much, here are some glimpses of their performances.
They wanted to reach beyond their theater doors and diversify their offering to include workshops, content, events, and exhibits. We created a brand that's as dynamic, flexible, and unpredictable as they are, inspiring spontaneous acts of unprofessionalism and adventurous experiences in everyday moments.
Instead of a conventional manifesto, we created these cards as a manifesto experience—to bring their new "Unfamiliarize" ethos into people's lives and routines.
The brand values and design system were expressed to allow for play and unpredictability.
WORK GALLERY
