Once, when a former colleague found out I was leading a pitch against his new agency, he responded, "Oh shit.” I don’t have the data to support this, but I’m willing to bet my win rate as a pitch lead and/or contributor is significantly above the norm. My approach: think about the client stakeholders as human beings with drivers and barriers just like the rest of us, and de-position the competition throughout the process. Seems pretty obvious, but I’m continually surprised at how narrowly some pitch teams look at this effort.
Anyway, I’m not going to share any winning decks here, but I’ll show you a few pieces that may have contributed. Rip videos, anyone?
These large paper scrolls offered a gestalt view of, say, the phased rollout of a corporate brand idea, or the lifecycle of an insane promotion, or the ways a campaign ecosystem was functionally connected. Rather than click through a bunch of slides, we’d roll these out in front of clients and give them Sharpies to mark them up. The scrolls were a pain in the ass to make, because they required an additional stage of idea organization, but they helped us win pitch after pitch. So we sighed, drank, and kept on making them.
And because you asked for it: another wall of logos. These are wins for brand, digital, and innovation that I contributed to in a meaningful way, most of them as the creative lead. I’ve lost some, too. Those logos aren’t on here.
WORK GALLERY
