MANIFESTO MANIA
I’ve come across writers who object to writing brand manifestos on principle, claiming they’re just client-pandering pablum. Then I tell them the good manifesto writers get better day rates. Funny how tenuous principles can be.
WRIGLEY PRINT
I expended a lot of energy arguing that these clients needed to modernize their media habits, but in retrospect, I’m glad they gave me the chance to play in this medium before it went away. By the way, these Cubs posters were stolen as soon as we put them up in Wrigleyville. We didn’t mind.
HYATT DIGITAL
At a prior agency I’d worked on ad campaigns for the Hyatt portfolio, but this was a very different animal. At SapientNitro, we were charged with cleaning up their mess of disconnected design structures, user experiences, and booking systems, not just on their brands’ websites but across their entire digital ecosystem. From there, we showed them how to build actionable campaigns from the owned assets we’d created. As the resident “brand guy,” I knew that a conventional brand agency would have no idea how to do that—an approach I took to multiple pitches, and to good effect.
RANDOM DIGITAL
I’ve enjoyed fusing brains with people who have educations in human-computer interaction, because they’re relentlessly focused on making the ephemeral more intuitive. And here’s what I bring to the party: by replacing “computer” with “brand,” we can create more unique human interactions between our clients and their audiences, as opposed to applying the same best-practices template everywhere we go. Sorry, that sounded really strident. Just click this shit, will you?
RANDOM PRINT
Remember the days when we weren’t just sliding pictures under glass?
SOMETHING STUPID
A product of some late nights in a room full of Germans. They were very smart. But this is stupid.
WORK GALLERY
