Working out of DDB Berlin, my team developed this brand campaign that won Reebok's global business. With Nike and Adidas (Reebok's parent company) duking it out over performance supremacy, we changed Reebok's focus to the simple joy of activity—with a cheeky sensibility reminiscent of the brand's heyday in the 80's.
We showed how this new brand could simplify and differentiate Reebok’s perspective on fitness in contextual advertising, product naming, retail experience, and community engagement. We also made the case for extending into the healthcare business, but they didn’t take us up on that.
WORK GALLERY
