The AirTran client wanted to use Danica Patrick to promote its frequent flier program, dubbed "The Fastest Free Flight on Earth." They were thinking TV. Instead, we came up with this online racing game, where you race against Danica's Indy car with airport-themed vehicles and tracks. Choose from a stair car, catering truck, luggage cart, or people mover, and endure Danica’s relentless taunting during the race. Every week, we delivered free flights to the players with the best times on each track.
Can’t say that we intended to reward so many basement-dwelling manboys, but that’s how it turned out. If you happened to fly this airline in the early 2000s and sensed a drop in your fellow passengers’ hygiene, now you know why.
The game was supported in print and digital, and trackside at Indy Racing League events: tents, van wraps, video billboards, gaming stations, Danica cutouts, and autographed posters.
This flight-magazine insert and handout took the racing game to your trip through the airport, with stickers for your luggage and tips on cornering, drafting, and avoiding the family of over-packers.
WORK GALLERY
